OnMe
Overview
OnMe is a service that enables you to surprise your friends with food and drinks at NYC restaurants. Working with a UX designer and art director, our goal was to streamline and simplify the complexity of the service.
My responsibilities were to not only design the overall aesthetic, but also create a user-interface that was friendly & easy to use. This included the marketing site, checkout process and backend dashboard layout.
Crossborders
Overview
Crossborders is a NYC-based digital content studio specializing in video production, social media & interactive development. With a complete branding overhaul in 2010, we needed a portfolio site to complement the company's new direction.
As lead designer & developer, I was responsible for the UX, IA and visual design of the site. Using a responsive design approach enabled the site to be consistently accessed across mobile & desktop browsers. The site was also built with a custom ExpressionEngine CMS.
Educational Housing Services
Overview
Educational Housing Services (EHS) is a student housing facility that provides quality lodging for students in NYC. Our team completely redesigned their outdated website to include member side log-in, social integration and video content.
Working alongside a UX designer, my responsibility was to design templates based off the wireframes developed and create a consistent, visual framework for the new site. This included designing both the marketing site and members-only dashboard layout.
Marino Organization
Overview
The Marino Organization is a corporate full-service, NYC-based PR agency that provides customized communication strategies for businesses. Established in 1993, the company needed a website redesign to better reflect their "street-smart" approach.
My role was art director, lead visual / UX designer, information architect and front-end developer. I also directed an extensive discovery phase that included functionality specs, competitive analysis & content inventory to gain a better understanding of their business.
Merlin Media
Overview
Comp WorkMerlin Media is a multimedia, multiplatform broadcast company that owns and operates some of the largest radio stations in the country. Run by “magicians," the company needed an identity that would best represent their creativity and credibility.
The concept behind this identity was to encapsulate the idea of a broadcast company into something memorable, distinct and versatile. The “M” shape combined with the essence of a radio tower creates a very contemporary, iconic and illusionistic feeling.
Circa Records
Overview
Student ProjectCirca Records is a fictional record label for a student project at Syracuse University. I teamed up with a fellow photographer to create an audio catalog featuring local musicians. My roles included art direction & branding.
Photography by John Schairer
Racanati Lingerie
Overview
Comp WorkRacanati Lingerie is a NYC-based luxury loungewear and intimate brand owned and created by Kristen Racanati. Comp work included identity system and website design.